Sales growth
for two consecutive years at Vimigo
ASEAN operating & growth consultant
I help SME founders scale
without running everything themselves.
I redesign how the business runs so teams take ownership and growth no longer depends on constant founder intervention.
The operator’s view
Not theory from the sidelines
I’ve sat in the seat where the decisions get real.
As COO of Vimigo, I worked at the intersection of people, performance and growth. Today, I bring that operator’s discipline to leadership teams facing their next inflection point.
Capital raised
through an equity crowdfunding roundSME leaders coached
on performance and execution
Selected engagement
01 / Lunox Malaysia
Lunox Malaysia · Consumer health & sleep wellness
Built from zero. Grown to seven figures.
Strategic advisor
Lunox set out to build a new-to-market healthcare consumer brand without external funding. I helped shape the business model, brand positioning, operating structure and performance rhythms from the ground up.
“Performance rhythms that helped sustain growth to seven figures.”
How I help
Practical advisory, built around your reality
Clarity at the top.
Momentum throughout.
AI-enabled operational transformation
Redesign workflows, decision rights and accountability before introducing AI, then apply automation where it removes friction, improves visibility and strengthens execution.
Performance & rewards management
Design KPI, OKR and rewards frameworks with real consequences tied directly to business outcomes, team ownership and fair recognition.
ASEAN market adaptation & expansion
Adapt business models for Southeast Asia through local governance, cross-cultural team design and partnership ecosystems that fit the market.
Where the operating model meets the market
Different sectors. Different constraints. One discipline: execution.
Choose the context closest to your business to see where I can create the most leverage.
01Retail
Turn every outlet into a visible, repeatable operating system.
Align store execution, frontline incentives, inventory signals and customer experience across locations.
- Outlet performance dashboards
- Frontline KPI and rewards
- AI-assisted demand and service workflows
02Food & beverage
Scale consistency without losing the customer experience.
Build unit economics, shift accountability and expansion rhythms that protect quality as the footprint grows.
- Outlet and menu profitability
- SOP adoption and quality control
- Expansion-readiness diagnostics
03Manufacturing
Connect the shop floor, leadership team and commercial plan.
Improve cross-functional visibility, decision speed and accountability from production to delivery.
- Operational bottleneck mapping
- Management cadence and ownership
- Practical AI workflow opportunities
04B2B technology
Build the operating discipline behind recurring growth.
Align product, sales and customer success around a scalable commercial engine and ASEAN market reality.
- Go-to-market operating model
- Revenue and retention rhythms
- Regional market adaptation
Operational transformation with AI
AI should make change feel lighter, not louder.
Most AI programmes stall because technology is layered onto broken workflows, unclear ownership and misaligned incentives. I help leadership teams fix the operating system first, then introduce AI where it can create measurable leverage without exhausting the organisation.
Fix the friction before automating it.
Map the decisions, handoffs and bottlenecks that slow the business down. AI should not scale operational debt.
Put AI quietly inside the workflow.
Use AI to surface tensions early, connect teams and reduce repetitive coordination rather than creating another disconnected tool.
Keep ownership unmistakably human.
Define decision rights, review points and performance signals so faster execution still produces responsible outcomes.
The outcome
Less administrative drag. Better decisions. Clearer accountability. More capacity for the work only people can do.
Read the field noteBuilt in the arena
Experience across technology, payments and high-performance teams.
Current
Group Operations Director
FSBM Holdings Berhad
Group-level responsibility for operational alignment and execution across FSBM’s businesses.
Former COO
Chief Operating Officer
Vimigo
Scaled growth, strengthened performance systems and helped leaders turn ambition into execution.
Before
Technology & platform leadership
Revenue Monster · Touch ’n Go eWallet
Built partnerships and operating capability inside fast-moving digital businesses.
Foundation
Regional commercial leadership
Korean Air
Developed a commercial operator’s instinct for customers, teams and measurable growth.
My work is most useful when the challenge crosses functions and strategy, people and execution must move together.
A structured path from question to execution
Simple process.
Serious follow-through.
Discovery
Understand the context, challenge and goals in a focused first conversation.
Diagnostic
Surface the operational and performance gaps in a structured written assessment.
Engagement design
Agree a tailored scope, timeline, milestones and the right level of support.
Execution & review
Work through delivery with visible progress, clear ownership and direct access.
Insights from the operator’s seat
Field notes for leaders building what comes next.
Practical thinking on AI transformation, leadership, performance systems and regional execution, drawn from operating experience rather than theory alone.
Browse all insights10 things that quietly kill team motivation
A practical leadership guide to the everyday behaviours that make capable people disengage.
Read insightHow unclear expectations kill team motivation
A six-part framework for setting expectations without creating fear, confusion or blame.
Read insightAI transformation fails when the operating system stays broken
Why leaders should repair ownership, process and performance signals before adding more technology.
Read insight
A good fit if...
- You have a growth plan, but execution is uneven.
- Your team is busy, yet the priorities still feel blurry.
- The business has outgrown the way it currently operates.
What working together feels like
Direct. Structured. Close to the work.
I ask the uncomfortable questions, make complexity visible and stay close enough to help your team turn the answer into action.
Start with clarity
One focused hour.
A practical next move.
Bring the team, performance or operating challenge that is slowing your growth. We will identify what matters most and turn it into a clear 90-day direction.
Paid entry engagement
01
USD 99one-time
SME Scale Diagnostic
A 60-minute working session for founders whose teams are busy, but structure, accountability or performance still depends too heavily on them.
- Short pre-call context questionnaire
- Diagnosis of your three highest-impact gaps
- Prioritised 90-day action plan
Implementation partnership
02
USD 1,250per month · 3 months
Three-Month Scale Programme
Hands-on support to turn the diagnostic into working systems, tailored to your company, complexity and stage of growth.
- Operating structure and decision rights
- KPI, OKR and performance-reward systems
- Practical AI-enabled workflow improvement
Limited to four new programme clients each month.
Start with the diagnosticReady to move beyond founder dependency?
Follow the work in progress
Ideas, operating lessons and an honest view from the field.