Is this a sales call?
No. It is a paid working session. If the three-month programme is the right next step, that will be said at the end and the decision is yours.
SME Scale Diagnostic. 60 minutes. USD 99.
Find the three things holding your business back, in one working hour.
A focused session for founders whose teams are busy, but where structure, accountability and performance still depend too heavily on them. You leave with a prioritised 90-day direction, not a proposal.
Fit
This is for you if
- You have a growth plan, but execution is uneven.
- Your team is busy, yet the priorities still feel blurry.
- Most decisions still route back to you.
- The business has outgrown the way it currently operates.
- You are considering AI, and you are not certain the operation is ready for it.
Boundaries
This is not for you if
- You want a motivational session.
- You want a vendor to install software.
This is an operating review. It is direct, and it is more useful when the answers are honest.
The working hour
What happens in the hour
- Before the call: a short context questionnaire, so the hour is spent on diagnosis rather than on background.
- 0 to 15 minutes. Where the business actually is. Revenue shape, team shape, and what breaks first when volume increases.
- 15 to 40 minutes. Where execution leaks. Decision rights, ownership, performance signals, reward design and handoffs between teams.
- 40 to 55 minutes. The three highest-impact gaps, named and ranked.
- 55 to 60 minutes. A prioritised 90-day direction, and the first move.
Your output
What you leave with
- A short pre-call context questionnaire, completed before we meet.
- A diagnosis of your three highest-impact gaps.
- A prioritised 90-day action plan.
Your operator
Who runs the session
Ricky Chong is Group Operations Director at FSBM Holdings Berhad and the former Chief Operating Officer of Vimigo. Before that he held technology and platform leadership roles at Revenue Monster and Touch 'n Go eWallet, and regional commercial leadership at Korean Air. He works with SME founders and leadership teams across ASEAN and internationally on operating structure, performance and reward systems, and AI-enabled transformation.
Commercial terms
The terms, plainly
- USD 99, paid once.
- 60 minutes, by video.
- The fee is credited toward month one if you continue into the three-month programme within seven days.
- There is no obligation to continue. The 90-day direction is yours either way.
Common questions
Questions founders ask
What should I prepare?
The pre-call questionnaire, and a willingness to describe what is not working.
My problem is AI adoption, not people. Is this still relevant?
Yes. AI programmes usually stall on unclear ownership, broken handoffs and weak performance signals, so the diagnosis starts there.
Do you work outside Malaysia?
Yes. Sessions run by video across time zones.
What happens afterwards?
You can act on the 90-day direction yourself, or continue into the three-month programme.